To ensure that its exhibitors have a highly qualified audience and are able to make profitable business contacts, the administration staff of the exhibition uses targeted promotional strategies.
No matter where in the world they live and work, Quadrum Saca reaches architects, gallery owners, artists, frame-makers, interior designers, decorators and wholesalers with its promotional material tailored to their specific professional needs. The database of potential visitors has been expanding constantly over the years and today it has more than 30,000 entries. The administration staff of the exhibition are responsible for updating it regularly with contacts gathered during foreign business trips and through website registrations.
Simple, intuitive and fast, Quadrum Saca’s monthly newsletter outlines any innovations planned, describing the organisational steps taken to prepare the next exhibition and providing practical advice on how to make the best of your visit or exposition. If you have not received one already by email, you can sign up for Newsletters by using the form on the home page.
ADVERTISING CAMPAIGN and PRESS OFFICE
The advertising plan includes articles in Italian and international specialised magazines while the press office draws the attention of the media and of opinion makers by providing the latest updates on the exhibition, events and new products presented on the show. The awareness raising campaign intensifies as the trade fair approaches.
Quadrum Saca’s exhibitors are determined to play a decisive part in the success of the exhibition by distributing complimentary tickets to their contacts so that they can visit their stands in the exhibition and by directing their clients towards the true focal point of the frame-making industry.
On the eve of the event, visitors, buyers, professional operators and journalists receive a personal card by post offering them free entry to the exhibition and no need to queue.
COLLABORATION WITH FOREIGN EMBASSIES
The administration of the exhibition works together with various foreign embassies to bring delegations of foreign buyers to Quadrum Saca.